Tuesday, 10 May 2011

Evaluation

In what ways does your media product use, develop or challenge forms and conventions of real media products?

My media product uses forms and conventions of real media products by using shots framed, generally, using rule of thirds which is rather a standard for shooting film. It also uses fade outs and ins another common theme in film openings.
It develops conventions by using pretty fast-paced editing which is pretty uncommon with the opening of a film, I also feel it develops the ways in which cameras are used and what kind of shots people try to achieve. I hardly believe I am the first to try such things but i feel I have developed that further in my own piece and hope to achieve new angles that people haven't seen before.
It challenges conventions of real media products in that we are not fully introduced to the main character as we never see his face, I'm not entirely sure if this is a challenging concept as I think I may have seen things similar, but most people comment on how they are directly introduced to main characters for the film in the opening section. I would say it also challenges conventions by not letting onto what he is doing/where he is going/what is in the bag. A more classic convention would be to reveal small clues and details which may lead the audience on to what the protagonist is doing, but oh no, not here, sir!

How does your media product represent particular social groups?

My media product represents late-teenage, lower-middle class indie dudes I would say. It conveys them getting up with the aid of an alarm on an expensive, new and sophisticated, fashionable phone. Then first thing on our man's mind is to get slightly dressed into a comfortable dressing gown and making tea. With tea being very important to this social group, especially first thing in the morning. It shows the use of PG Tips and not a more working class tea such as Tetley's or Typhoo. Also the use of a more unique method of stirring the milk into the tea as opposed to just pouring it in then stirring it, thus implying a certain amount of care and attention towards the tea. The patriotic side of our loyalist teenager is then enhance by him coming out of the shower in a towel that resembles a large Union Jack. After getting dressed in the bathroom he exits wearing designer clothes and puts on a fine, old-looking pair of leather Chelsea boots and then donning a classic British Harrington, further enhancing his care for style, fashion and British class. He then gets an old-looking leather bag from his dedicated wardrobe. This shows more care for style, i.e. the bag, and care for his passion of clothes, i.e. dedicated wardrobe.

What kind of media institution might distribute your media product and why?

I feel my product would be distributed by any of the media institutions affiliated with Quentin Tarantino, Guy Ritchie or Anton Corbijin. I believe this as these are my three main influences for my style of work and Quentin is a heavy influence on my editing style, especially for the quick paced sections. I feel if this were the real world this would maybe going under the same umbrella as Reservoir Dogs and Inglorious Basterds. Quentin and Anton both also use fairly basic title crediting throughout their work.

Who would be the audience for your media product?

The audience for my media product would be 17-26 years old. Keen interest in films. Dislike for Coldplay. Understanding of sarcastic comedy. Appreciates fashion, style, design and an overall sense of cool. They would probably be single and definitely secretly pretend to be a spy when nobody is looking because if they did it when people were looking, they wouldn't be a very good spy. They are probably influenced on their style by characters from iconic films or the actors themselves, rather than being influenced by models or trends.


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